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MCQs

Total Questions : 192 | Page 2 of 20 pages
Question 11. The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as
  1.    consumerism
  2.    seller's extrovert sellers
  3.    environmentalism
  4.    seller introvert seller
 Discuss Question
Answer: Option A. -> consumerism
Answer: (a).consumerism
Question 12. The sustainable marketing principle which states that company must considers society's long term interest, consumer wants and company requirements is called
  1.    sense of broad marketing
  2.    sense of mission marketing
  3.    sense of vision marketing
  4.    societal marketing
 Discuss Question
Answer: Option D. -> societal marketing
Answer: (d).societal marketing
Question 13. The classic examples of deficient products are
  1.    ineffective medicines
  2.    junk food and cigarettes
  3.    nutritious high fiber cereals
  4.    insurance products
 Discuss Question
Answer: Option A. -> ineffective medicines
Answer: (a).ineffective medicines
Question 14. The classic examples of salutary products are
  1.    ineffective medicines
  2.    junk food and cigarettes
  3.    nutritious high fiber cereals
  4.    insurance products
 Discuss Question
Answer: Option D. -> insurance products
Answer: (d).insurance products
Question 15. A company's microenvironment does not include
  1.    The company
  2.    The marketing intermediaries
  3.    Demographic forces
  4.    The organization's suppliers
 Discuss Question
Answer: Option C. -> Demographic forces
Answer: (c).Demographic forces
Question 16. The Company will face low sales and low markups if company set its prices
  1.    too high
  2.    too low
  3.    too discounted
  4.    none of the above
 Discuss Question
Answer: Option A. -> too high
Answer: (a).too high
Question 17. The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called
  1.    seller's adaptation view
  2.    environmental sustainability
  3.    consumer profitability
  4.    customer sustainability
 Discuss Question
Answer: Option B. -> environmental sustainability
Answer: (b).environmental sustainability
Question 18. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called
  1.    channel view marketing
  2.    adaptation marketing
  3.    sustainable marketing
  4.    executive style marketing
 Discuss Question
Answer: Option C. -> sustainable marketing
Answer: (c).sustainable marketing
Question 19. The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as
  1.    innovative marketing
  2.    inbound ⁄ outbound marketing
  3.    consumer oriented marketing
  4.    customer value marketing
 Discuss Question
Answer: Option D. -> customer value marketing
Answer: (d).customer value marketing
Question 20. The classic examples of pleasing products are
  1.    nutritious high fiber cereals
  2.    insurance products
  3.    ineffective medicines
  4.    junk food and cigarettes
 Discuss Question
Answer: Option D. -> junk food and cigarettes
Answer: (d).junk food and cigarettes

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