Question
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Answer: Option C
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during evaluation of alternatives stage of the final consumer’s decision process. An Evaluation of Alternatives is the stage of the buyer decision process in where a consumer uses the information gathered in the Information Search to evaluate alternative brands in the product category.
Was this answer helpful ?
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during evaluation of alternatives stage of the final consumer’s decision process. An Evaluation of Alternatives is the stage of the buyer decision process in where a consumer uses the information gathered in the Information Search to evaluate alternative brands in the product category.
Was this answer helpful ?
More Questions on This Topic :
Latest Videos
Latest Test Papers
Submit Solution