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MCQs

Total Questions : 262 | Page 7 of 27 pages
Question 61. The strategies such as vertical and horizontal integration are classified as
  1.    integrative growth
  2.    disintegrative growth
  3.    extensive growth
  4.    intensive growth
 Discuss Question
Answer: Option A. -> integrative growth
Answer: (a).integrative growth
Question 62. When good opportunities exist outside the present business, this is called
  1.    extensive growth
  2.    integrative growth
  3.    diversification growth
  4.    downsizing the business
 Discuss Question
Answer: Option C. -> diversification growth
Answer: (c).diversification growth
Question 63. The activities in researching and developing with high quality is the part of
  1.    the customer acquisition process
  2.    the new-offering process
  3.    the product-sensing process
  4.    the fulfill management process
 Discuss Question
Answer: Option B. -> the new-offering process
Answer: (b).the new-offering process
Question 64. An area that company can profitably satisfies according to buyer's needs is called
  1.    marketing opportunity
  2.    production opportunity
  3.    new market
  4.    new customers
 Discuss Question
Answer: Option A. -> marketing opportunity
Answer: (a).marketing opportunity
Question 65. A tool or process used to create more value for the customer is
  1.    value chain
  2.    delivery network
  3.    supply chain
  4.    value delivery network
 Discuss Question
Answer: Option A. -> value chain
Answer: (a).value chain
Question 66. When a firm offers logistical services for some other company's product, it is said to be
  1.    logistic alliance
  2.    production alliances
  3.    raw materials alliance
  4.    employee alliances
 Discuss Question
Answer: Option A. -> logistic alliance
Answer: (a).logistic alliance
Question 67. The assessment of growth opportunities is the part of
  1.    corporate planning
  2.    tactical planning
  3.    strategic planning
  4.    financial planning
 Discuss Question
Answer: Option A. -> corporate planning
Answer: (a).corporate planning
Question 68. The planning of target market and value proposition of firm is the part of
  1.    tactical marketing plan
  2.    strategic marketing plan
  3.    firm's financial plan
  4.    market opportunities
 Discuss Question
Answer: Option B. -> strategic marketing plan
Answer: (b).strategic marketing plan
Question 69. For the planning of period, the development of specific goals is called
  1.    goal formulation
  2.    goal achievement
  3.    goal hierarchy
  4.    quantitative objective
 Discuss Question
Answer: Option A. -> goal formulation
Answer: (a).goal formulation
Question 70. The process of defining customer focuses on selling a product to existing market is called
  1.    target market definition
  2.    strategic market definition
  3.    financial market definition
  4.    business analysis definition
 Discuss Question
Answer: Option A. -> target market definition
Answer: (a).target market definition

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