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MCQs

Total Questions : 262 | Page 6 of 27 pages
Question 51. The 'outside in' perspective is another name of
  1.    The selling concept
  2.    The product concept
  3.    The marketing concept
  4.    The production concept
 Discuss Question
Answer: Option C. -> The marketing concept
Answer: (c).The marketing concept
Question 52. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as
  1.    corporate website
  2.    marketing website
  3.    branding website
  4.    viral website
 Discuss Question
Answer: Option A. -> corporate website
Answer: (a).corporate website
Question 53. Considering individual customers, the purchasing portion of each buyer is called
  1.    Share of customer
  2.    Customer equity
  3.    Customer lifetime value
  4.    None of above
 Discuss Question
Answer: Option A. -> Share of customer
Answer: (a).Share of customer
Question 54. The kind of online marketing domain which is initiated by business to target the business is classified as
  1.    consumer to business domain
  2.    consumer to consumer domain
  3.    business to consumer domain
  4.    business to business domain
 Discuss Question
Answer: Option D. -> business to business domain
Answer: (d).business to business domain
Question 55. A company's future value of customer base is
  1.    Share of customer
  2.    Customer equity
  3.    Customer lifetime value
  4.    All of above
 Discuss Question
Answer: Option B. -> Customer equity
Answer: (b).Customer equity
Question 56. The business can be defined in the dimensions of
  1.    customer groups
  2.    customer needs
  3.    technology
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 57. The first phase of value creation in sequence is
  1.    choosing the value
  2.    providing the value
  3.    communicating the value
  4.    making the superior product
 Discuss Question
Answer: Option A. -> choosing the value
Answer: (a).choosing the value
Question 58. The organizational division which makes the decision on the amount of available resources is the part of
  1.    corporate level
  2.    division level
  3.    business unit
  4.    decision level
 Discuss Question
Answer: Option A. -> corporate level
Answer: (a).corporate level
Question 59. The plausible representation of possible future based on assumptions is called
  1.    scenario analysis
  2.    market analysis
  3.    segmentation analysis
  4.    targeted factors
 Discuss Question
Answer: Option A. -> scenario analysis
Answer: (a).scenario analysis
Question 60. The design strategy of business includes
  1.    marketing strategy
  2.    technology strategy
  3.    sourcing strategy
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above

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