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MCQs

Total Questions : 302 | Page 9 of 31 pages
Question 81. The technique that helps the researchers to explore customer's perceptions about product and brand is called
  1.    open-ended questionnaire
  2.    close-ended questionnaire
  3.    quantitative measures
  4.    qualitative measures
 Discuss Question
Answer: Option D. -> qualitative measures
Answer: (d).qualitative measures
Question 82. In sampling plan, the question 'how many people the Company should survey' is the part of
  1.    sampling size
  2.    sampling unit
  3.    sampling scale
  4.    sampling procedure
 Discuss Question
Answer: Option A. -> sampling size
Answer: (a).sampling size
Question 83. The 'awareness of goals' is best classified as
  1.    internal marketing metrics
  2.    perceived metrics
  3.    quality metrics
  4.    loyalty metrics
 Discuss Question
Answer: Option A. -> internal marketing metrics
Answer: (a).internal marketing metrics
Question 84. The unstructured technique that allows a possible range of responses is classified as
  1.    quantitative measures
  2.    qualitative measures
  3.    open-ended questionnaire
  4.    close-ended questionnaire
 Discuss Question
Answer: Option B. -> qualitative measures
Answer: (b).qualitative measures
Question 85. The research type in which the researchers can collect data by observing the relevant factors is called
  1.    demographic research
  2.    psychographic research
  3.    ethnographic research
  4.    observational research
 Discuss Question
Answer: Option D. -> observational research
Answer: (d).observational research
Question 86. Mutually demand and supply of a good will influence balance in perfect competition in
  1.    short run
  2.    long run
  3.    half run
  4.    a& b
 Discuss Question
Answer: Option B. -> long run
Answer: (b).long run
Question 87. When we state a good or service is alike, we imply that
  1.    all buyers think it is identical
  2.    all sellers think it is identical
  3.    a & b
  4.    all buyers and sellers think it is identical
 Discuss Question
Answer: Option A. -> all buyers think it is identical
Answer: (a).all buyers think it is identical
Question 88. The information which are collected through observation, focus group and surveys are included in
  1.    primary data sources
  2.    secondary data sources
  3.    external marketing
  4.    internal marketing
 Discuss Question
Answer: Option A. -> primary data sources
Answer: (a).primary data sources
Question 89. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as
  1.    multiple choice
  2.    dichotomous
  3.    semantic differential
  4.    Likert scale
 Discuss Question
Answer: Option D. -> Likert scale
Answer: (d).Likert scale
Question 90. The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be
  1.    rating scale
  2.    ranking scale
  3.    distribution scale
  4.    intention scale
 Discuss Question
Answer: Option A. -> rating scale
Answer: (a).rating scale

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