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MCQs

Total Questions : 302 | Page 10 of 31 pages
Question 91. The 'market share value' is best classified as
  1.    marketing external metrics
  2.    sampling metrics
  3.    unit metrics
  4.    procedural metrics
 Discuss Question
Answer: Option A. -> marketing external metrics
Answer: (a).marketing external metrics
Question 92. In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as
  1.    semantic differential
  2.    Likert scale
  3.    multiple choice
  4.    dichotomous
 Discuss Question
Answer: Option A. -> semantic differential
Answer: (a).semantic differential
Question 93. In marketing, the 'Relative Employee Satisfaction' is best classified as
  1.    internal marketing metrics
  2.    perceived metrics
  3.    quality metrics
  4.    loyalty metrics
 Discuss Question
Answer: Option A. -> internal marketing metrics
Answer: (a).internal marketing metrics
Question 94. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
  1.    marketing decision support system
  2.    sampling decision support system
  3.    planning support system
  4.    marketing support system
 Discuss Question
Answer: Option A. -> marketing decision support system
Answer: (a).marketing decision support system
Question 95. The type of research in which the finders use tools from social sciences disciplines is called
  1.    ethnographic research
  2.    demographic research
  3.    psychographic research
  4.    geographical research
 Discuss Question
Answer: Option A. -> ethnographic research
Answer: (a).ethnographic research
Question 96. In sampling plan, the question 'To whom should we survey?' is the part of
  1.    sampling size
  2.    sampling procedure
  3.    sampling unit
  4.    sampling scale
 Discuss Question
Answer: Option C. -> sampling unit
Answer: (c).sampling unit
Question 97. The first step in marketing research process is to
  1.    define problem
  2.    stating research objectives
  3.    deciding research approach
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 98. The type of question which consists of an importance scale for some attributes and respondents is classified as
  1.    semantic differential
  2.    importance scale
  3.    multidimensional scale
  4.    least important scale
 Discuss Question
Answer: Option B. -> importance scale
Answer: (b).importance scale
Question 99. In close-ended question in which the question with three or more possible answers is classified as
  1.    semantic differential
  2.    Likert scale
  3.    multiple choice
  4.    dichotomous
 Discuss Question
Answer: Option C. -> multiple choice
Answer: (c).multiple choice
Question 100. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as
  1.    projective techniques
  2.    graphic projection
  3.    situation projection
  4.    picture projection
 Discuss Question
Answer: Option A. -> projective techniques
Answer: (a).projective techniques

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