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MCQs

Total Questions : 302 | Page 7 of 31 pages
Question 61. Each of following parts can influence attractiveness of a market sector except
  1.    the presence of many strong and aggressive competitors
  2.    the likelihood of government monitoring
  3.    actual or potential substitute products
  4.    the power of buyers in segment
 Discuss Question
Answer: Option B. -> the likelihood of government monitoring
Answer: (b).the likelihood of government monitoring
Question 62. Formed by management for customer and for firm through brands is
  1.    value
  2.    price
  3.    cost
  4.    rate
 Discuss Question
Answer: Option A. -> value
Answer: (a).value
Question 63. Optimization offered practical basis for targeting
  1.    product
  2.    customers
  3.    decisions
  4.    government
 Discuss Question
Answer: Option C. -> decisions
Answer: (c).decisions
Question 64. Advantages of having diverse brands consist of each of following except
  1.    quickly respond to retailers
  2.    effectively compete in market
  3.    save actual brand image
  4.    fill all gaps in market
 Discuss Question
Answer: Option D. -> fill all gaps in market
Answer: (d).fill all gaps in market
Question 65. Beginning of theory of marketing has their roots among Italian economist Giancarlo Pallavicini in
  1.    1958
  2.    1969
  3.    1959
  4.    1955
 Discuss Question
Answer: Option C. -> 1959
Answer: (c).1959
Question 66. NOT known as competitive discrimination is
  1.    service
  2.    product
  3.    image
  4.    sales
 Discuss Question
Answer: Option D. -> sales
Answer: (d).sales
Question 67. Brands that is rigid to create
  1.    good brands
  2.    local brands
  3.    private brands
  4.    all of given options
 Discuss Question
Answer: Option C. -> private brands
Answer: (c).private brands
Question 68. Several brands make their name by using a silly pun, such as Lord of Fries, Wok on Water or Eggs Eggscetera are illustration of brand name sort
  1.    puny
  2.    foreign word
  3.    personification
  4.    descriptive
 Discuss Question
Answer: Option A. -> puny
Answer: (a).puny
Question 69. Brand assets contain
  1.    the name of brand
  2.    reputation, relevance, and loyalty
  3.    less quality complaints
  4.    all of given options
 Discuss Question
Answer: Option B. -> reputation, relevance, and loyalty
Answer: (b).reputation, relevance, and loyalty
Question 70. A product name facilitates an firm distinguish itself from its
  1.    customers
  2.    competitors
  3.    a & b
  4.    none of these
 Discuss Question
Answer: Option B. -> competitors
Answer: (b).competitors

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