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MCQs

Total Questions : 302 | Page 11 of 31 pages
Question 101. The systematic design which analysis and report the data is called
  1.    systematic research
  2.    research validity
  3.    marketing research
  4.    research process
 Discuss Question
Answer: Option C. -> marketing research
Answer: (c).marketing research
Question 102. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as
  1.    stakeholder satisfaction pathway
  2.    company metrics pathway
  3.    customer's metrics pathway
  4.    unit metrics pathway
 Discuss Question
Answer: Option D. -> unit metrics pathway
Answer: (d).unit metrics pathway
Question 103. The record that shows how company is performing year after year is classified as
  1.    customer performance scorecard
  2.    market performance record
  3.    stakeholder performance scorecard
  4.    marketing dashboards
 Discuss Question
Answer: Option A. -> customer performance scorecard
Answer: (a).customer performance scorecard
Question 104. The technique of asking respondents to complete the given story is called
  1.    sentence completion
  2.    story completion
  3.    completely unstructured
  4.    word association
 Discuss Question
Answer: Option B. -> story completion
Answer: (b).story completion
Question 105. In making of questionnaire, the 'open-ended question' includes
  1.    word association
  2.    story completion
  3.    thematic appreciation test
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 106. The researchers sampling plan consists of
  1.    sampling unit
  2.    sampling size
  3.    sampling procedure
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 107. The fifth step in the marketing research process is
  1.    presenting the market data
  2.    presenting the findings
  3.    presenting the competitor's offering
  4.    presenting marketing plan
 Discuss Question
Answer: Option B. -> presenting the findings
Answer: (b).presenting the findings
Question 108. The third step in the marketing research process is
  1.    collecting the information
  2.    analyzing the information
  3.    storing the findings
  4.    ignoring competitive prices
 Discuss Question
Answer: Option A. -> collecting the information
Answer: (a).collecting the information
Question 109. The analysis of how well marketing expenditures are achieving company's short-term returns is classified as
  1.    cash-flow metrics pathway
  2.    brand metrics pathway
  3.    company metrics pathway
  4.    customer's metrics pathway
 Discuss Question
Answer: Option A. -> cash-flow metrics pathway
Answer: (a).cash-flow metrics pathway
Question 110. The type of questions in marketing research questionnaire are
  1.    open -ended questions
  2.    close-ended questions
  3.    rating scale
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b

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