The technique that helps the researchers to explore customer's perceptions about product and brand is called Options: A . &nbspopen-ended questionnaire B . &nbspclose-ended questionnaire C . &nbspquantitative measures D . &nbspqualitative measures

The technique that helps the researchers to explore customer's perceptions a

Question

The technique that helps the researchers to explore customer's perceptions about product and brand is called

Options:

A . open-ended questionnaire

B . close-ended questionnaire

C . quantitative measures

D . qualitative measures

Answer: Option D
Answer: (d).qualitative measures

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