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MCQs

Total Questions : 204 | Page 8 of 21 pages
Question 71. The kind of information consumer obtains from mass media and internet searches classified as
  1.    personal sources
  2.    commercial sources
  3.    public sources
  4.    all of above
 Discuss Question
Answer: Option C. -> public sources
Answer: (c).public sources
Question 72. The internal limitations can be classified as organization's own
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option B. -> Weaknesses
Answer: (b).Weaknesses
Question 73. The discomfort at the buyers end caused by conflict in post purchase behavior is classified as
  1.    cognitive dissonance
  2.    post purchase behavior
  3.    Both a and b
  4.    none of the above
 Discuss Question
Answer: Option A. -> cognitive dissonance
Answer: (a).cognitive dissonance
Question 74. The research which is completed with the objective to test hypothesis is called
  1.    casual research
  2.    exploratory research
  3.    descriptive research
  4.    Both a and c
 Discuss Question
Answer: Option A. -> casual research
Answer: (a).casual research
Question 75. In growth-share matrix, the vertical axis represents
  1.    Business portfolio
  2.    Relative market share
  3.    Market growth rate
  4.    Both a and b
 Discuss Question
Answer: Option C. -> Market growth rate
Answer: (c).Market growth rate
Question 76. According to marketing four Ps, the cash rebates are part of
  1.    Place
  2.    Product
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option D. -> Promotion
Answer: (d).Promotion
Question 77. The non-significant social and economic marketing activity is called
  1.    fad
  2.    fade fashion
  3.    marketing shade
  4.    short-term marketing wave
 Discuss Question
Answer: Option A. -> fad
Answer: (a).fad
Question 78. In industry, market is affected by marketing expenditures of companies is called
  1.    expansible market
  2.    no expansible market
  3.    expanding expenditure
  4.    limited expenditure
 Discuss Question
Answer: Option A. -> expansible market
Answer: (a).expansible market
Question 79. The long-term social and economic changes on a highly large scale is classified as
  1.    minor trends
  2.    mega trends
  3.    special followers
  4.    introductory products
 Discuss Question
Answer: Option B. -> mega trends
Answer: (b).mega trends
Question 80. The sources and procedures use to get information about marketing development of every single day are the part of
  1.    marketing intelligence system
  2.    market development system
  3.    market record system
  4.    market information system
 Discuss Question
Answer: Option A. -> marketing intelligence system
Answer: (a).marketing intelligence system

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