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MCQs

Total Questions : 204 | Page 9 of 21 pages
Question 81. The 'sales information systems' and 'customer data bases' are the part of company's
  1.    external record
  2.    private record
  3.    public record
  4.    internal record
 Discuss Question
Answer: Option D. -> internal record
Answer: (d).internal record
Question 82. The market forecast shows the market demand which is
  1.    expected
  2.    maximum
  3.    minimum
  4.    None of above
 Discuss Question
Answer: Option A. -> expected
Answer: (a).expected
Question 83. In the graph of market demand function, the different companies marketing expenditures are shown on the
  1.    horizontal axis
  2.    vertical axis
  3.    market equilibrium point
  4.    Company's equilibrium point
 Discuss Question
Answer: Option A. -> horizontal axis
Answer: (a).horizontal axis
Question 84. The set of customer's having interest in market offering but lack of access to it is called
  1.    potential market
  2.    available market
  3.    target market
  4.    penetrated market
 Discuss Question
Answer: Option A. -> potential market
Answer: (a).potential market
Question 85. The potential number of buyers multiply average quantity show the
  1.    total demand potential
  2.    current demand
  3.    total market potential
  4.    total production potential
 Discuss Question
Answer: Option C. -> total market potential
Answer: (c).total market potential
Question 86. The budget which is set slight lower than the sales forecast is classified as
  1.    raw material budgeting
  2.    product budgeting
  3.    sales budget
  4.    quota system
 Discuss Question
Answer: Option C. -> sales budget
Answer: (c).sales budget
Question 87. In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be
  1.    demographic environment analysis
  2.    geographic environment analysis
  3.    economic environment analysis
  4.    analysis of natural environment
 Discuss Question
Answer: Option A. -> demographic environment analysis
Answer: (a).demographic environment analysis
Question 88. The total number of products that will be bought by defined set of customers for specific area is called
  1.    market demand
  2.    product demand
  3.    services demand
  4.    customer buying power
 Discuss Question
Answer: Option A. -> market demand
Answer: (a).market demand
Question 89. The sales limit is expected because of increase in the marketing effort as compared to competitors is called as
  1.    Company sales potential
  2.    product sales potential
  3.    market demand potential
  4.    forecasted sales
 Discuss Question
Answer: Option A. -> Company sales potential
Answer: (a).Company sales potential
Question 90. The combination consists average past sales and most recent sales are
  1.    exponential smoothing
  2.    time series smoothing
  3.    statistical smoothing
  4.    sales forecast
 Discuss Question
Answer: Option A. -> exponential smoothing
Answer: (a).exponential smoothing

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