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MCQs

Total Questions : 192 | Page 6 of 20 pages
Question 51. The ease of fixing the flaw or malfunction of the product is classified as
  1.    differentiability
  2.    repair-ability
  3.    conformability
  4.    perform-ability
 Discuss Question
Answer: Option B. -> repair-ability
Answer: (b).repair-ability
Question 52. The example of products include
  1.    experiences and events
  2.    information and ideas
  3.    properties and organizations
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 53. The set of all goods or services that are offered for sale by a specific buyer is classified as
  1.    product assortment
  2.    product mix
  3.    product system
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 54. The repair items and operating supplies are classified as the types of
  1.    supplies and business services
  2.    capital items
  3.    materials and parts
  4.    None of above
 Discuss Question
Answer: Option A. -> supplies and business services
Answer: (a).supplies and business services
Question 55. The kind of convenience goods that are purchased by consumers on regular basis are classified as
  1.    homogeneous goods
  2.    emergency goods
  3.    impulse goods
  4.    staples
 Discuss Question
Answer: Option D. -> staples
Answer: (d).staples
Question 56. The level at which the primary characteristics of products are operated is classified as
  1.    reliability
  2.    durability
  3.    performance quality
  4.    conformance quality
 Discuss Question
Answer: Option C. -> performance quality
Answer: (c).performance quality
Question 57. In fourth level of customer value hierarchy, the marketer converts the expected products into
  1.    expected products
  2.    basic product
  3.    augmented products
  4.    potential product
 Discuss Question
Answer: Option C. -> augmented products
Answer: (c).augmented products
Question 58. The group of products includes the recognized product family in the product hierarchy is classified as
  1.    product line
  2.    product class
  3.    need family
  4.    product family
 Discuss Question
Answer: Option B. -> product class
Answer: (b).product class
Question 59. The portable factory and office equipment such as hand tools, desks and personal computers are classified as
  1.    emergency items
  2.    repair items
  3.    equipment
  4.    operating supplies
 Discuss Question
Answer: Option C. -> equipment
Answer: (c).equipment
Question 60. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into
  1.    expected products
  2.    basic product
  3.    augmented products
  4.    potential product
 Discuss Question
Answer: Option B. -> basic product
Answer: (b).basic product

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