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MCQs

Total Questions : 192 | Page 8 of 20 pages
Question 71. The groups in which industrial goods can be classified are
  1.    capital items
  2.    business supply or service
  3.    materials and parts
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 72. The products can be differentiated on the basis of
  1.    conformance and performance quality
  2.    durability and style
  3.    reliability and repair-ability
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 73. The two ways in which a Company lengthens its carrying product line are
  1.    line consistency and depth
  2.    average widening
  3.    line widening
  4.    line filling and stretching
 Discuss Question
Answer: Option D. -> line filling and stretching
Answer: (d).line filling and stretching
Question 74. The measurement of probability will not fail to perform the promised features of product is classified as
  1.    durability
  2.    performance quality
  3.    reliability
  4.    conformance quality
 Discuss Question
Answer: Option C. -> reliability
Answer: (c).reliability
Question 75. The technique for product line length in which Company wants to add more product items in the present range is classified as
  1.    line deepening
  2.    line filling
  3.    line stretching
  4.    line consistency
 Discuss Question
Answer: Option B. -> line filling
Answer: (b).line filling
Question 76. The personal selling technique is frequently used in marketing mix designed for
  1.    sought industrial products
  2.    specialty industrial products
  3.    shopping consumer products
  4.    augmented products
 Discuss Question
Answer: Option C. -> shopping consumer products
Answer: (c).shopping consumer products
Question 77. The third step of cost based pricing is to
  1.    design a product
  2.    determine cost of product
  3.    set price based on cost
  4.    convince buyer about products value
 Discuss Question
Answer: Option C. -> set price based on cost
Answer: (c).set price based on cost
Question 78. The products that customers buy after comparing suitability of products are classified as
  1.    non-shopping products
  2.    shopping products
  3.    specialty products
  4.    unsought products
 Discuss Question
Answer: Option B. -> shopping products
Answer: (b).shopping products
Question 79. The industry installations consists of major purchases such as
  1.    buildings
  2.    fixed equipment
  3.    accessory and office equipment
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 80. The 'preplanned funeral services' are classified as
  1.    unsought services
  2.    augmented services
  3.    industrial services
  4.    specialty products
 Discuss Question
Answer: Option A. -> unsought services
Answer: (a).unsought services

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