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MCQs

Total Questions : 192 | Page 4 of 20 pages
Question 31. The marketing done by motivating and training of employees for differential customer services is classified as
  1.    interactive marketing
  2.    internal marketing
  3.    external marketing
  4.    descriptive marketing
 Discuss Question
Answer: Option B. -> internal marketing
Answer: (b).internal marketing
Question 32. To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of
  1.    demand side
  2.    supply side
  3.    complementary side
  4.    descriptive side
 Discuss Question
Answer: Option A. -> demand side
Answer: (a).demand side
Question 33. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as
  1.    by-product pricing
  2.    optional-feature pricing
  3.    product line pricing
  4.    Two-part pricing
 Discuss Question
Answer: Option C. -> product line pricing
Answer: (c).product line pricing
Question 34. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called
  1.    left-market stretch
  2.    down-market stretch
  3.    up-market stretch
  4.    Two-way stretch
 Discuss Question
Answer: Option D. -> Two-way stretch
Answer: (d).Two-way stretch
Question 35. The pricing technique used by sellers while selling individual products in bundles is
  1.    optional-feature pricing
  2.    pure bundling pricing
  3.    mixed bundling pricing
  4.    pure bundling pricing
 Discuss Question
Answer: Option C. -> mixed bundling pricing
Answer: (c).mixed bundling pricing
Question 36. In third level of customer value hierarchy, the marketer creates the basic products into
  1.    expected products
  2.    basic product
  3.    augmented products
  4.    potential product
 Discuss Question
Answer: Option A. -> expected products
Answer: (a).expected products
Question 37. The concept of product mix which refers to wide range of product lines carried by the company is classified as
  1.    width of product mix
  2.    length of product mix
  3.    depth of product mix
  4.    consistency of product mix
 Discuss Question
Answer: Option A. -> width of product mix
Answer: (a).width of product mix
Question 38. The degree in which manufactured units are identical and meet the specification given by customers is classified as
  1.    reliability
  2.    durability
  3.    performance quality
  4.    conformance quality
 Discuss Question
Answer: Option D. -> conformance quality
Answer: (d).conformance quality
Question 39. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of
  1.    product mix pricing
  2.    line stretching pricing
  3.    line filling pricing
  4.    line deepening pricing
 Discuss Question
Answer: Option A. -> product mix pricing
Answer: (a).product mix pricing
Question 40. The total number of product items included in the product mix is classified as
  1.    depth of product mix
  2.    consistency of product mix
  3.    width of product mix
  4.    length of product mix
 Discuss Question
Answer: Option D. -> length of product mix
Answer: (d).length of product mix

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