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MCQs

Total Questions : 192 | Page 5 of 20 pages
Question 41. The concept which refers how much the process of order placement is easy is classified as
  1.    ordering ease
  2.    delivery
  3.    customer training
  4.    customer consulting
 Discuss Question
Answer: Option A. -> ordering ease
Answer: (a).ordering ease
Question 42. The activities carry by the company to design and produce a differentiated container for particular product is classified as
  1.    guarantees
  2.    warranties
  3.    labeling
  4.    packaging
 Discuss Question
Answer: Option D. -> packaging
Answer: (d).packaging
Question 43. The examples of durable goods are
  1.    heterogeneous goods
  2.    legal advisors
  3.    shampoos and soaps
  4.    machine tools and refrigerators
 Discuss Question
Answer: Option D. -> machine tools and refrigerators
Answer: (d).machine tools and refrigerators
Question 44. In the product hierarchy, the product classes that help in satisfying core needs are considered as
  1.    product line
  2.    product class
  3.    need family
  4.    product family
 Discuss Question
Answer: Option D. -> product family
Answer: (d).product family
Question 45. The fundamental level of customer's value hierarchy is
  1.    durable goods
  2.    no durable goods
  3.    core benefit
  4.    basic product
 Discuss Question
Answer: Option C. -> core benefit
Answer: (c).core benefit
Question 46. In fifth level of customer value hierarchy, the marketer converts the augmented products into
  1.    expected products
  2.    basic product
  3.    augmented products
  4.    potential product
 Discuss Question
Answer: Option D. -> potential product
Answer: (d).potential product
Question 47. The emergency, goods and impulse goods are the types of
  1.    convenience goods
  2.    shopping goods
  3.    unsought goods
  4.    specialty goods
 Discuss Question
Answer: Option A. -> convenience goods
Answer: (a).convenience goods
Question 48. The total features of the product functions, looks and features is classified as
  1.    differential returns
  2.    uncontrollable returns
  3.    controllable returns
  4.    design
 Discuss Question
Answer: Option D. -> design
Answer: (d).design
Question 49. The major categories of raw materials are included in
  1.    farm and natural products
  2.    component materials
  3.    component parts
  4.    installations and equipment
 Discuss Question
Answer: Option A. -> farm and natural products
Answer: (a).farm and natural products
Question 50. The kind of convenience goods that are purchased by consumers for an urgent need are classified as
  1.    homogeneous goods
  2.    emergency goods
  3.    impulse goods
  4.    staples
 Discuss Question
Answer: Option B. -> emergency goods
Answer: (b).emergency goods

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