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MCQs

Total Questions : 262 | Page 19 of 27 pages
Question 181. The segment that could be reached easily and well served is considered as
  1.    attainable segment
  2.    measureable segment
  3.    accessible segment
  4.    substantial segment
 Discuss Question
Answer: Option C. -> accessible segment
Answer: (c).accessible segment
Question 182. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
  1.    attainable segment
  2.    measureable segment
  3.    accessible segment
  4.    substantial segment
 Discuss Question
Answer: Option B. -> measureable segment
Answer: (b).measureable segment
Question 183. The division of market on the basis of separate needs and behaviors is called
  1.    market segmentation
  2.    targeting
  3.    differentiation
  4.    positioning
 Discuss Question
Answer: Option A. -> market segmentation
Answer: (a).market segmentation
Question 184. The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option D. -> behavioral segmentation
Answer: (d).behavioral segmentation
Question 185. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as
  1.    product adaptation
  2.    straight product extension
  3.    dual adaptation
  4.    communication adaptation
 Discuss Question
Answer: Option A. -> product adaptation
Answer: (a).product adaptation
Question 186. A company's targeting strategy depends on
  1.    the product life cycle stage
  2.    the product growth cycle stage
  3.    a company's internal equity
  4.    the company's external equity
 Discuss Question
Answer: Option A. -> the product life cycle stage
Answer: (a).the product life cycle stage
Question 187. The way of selling goods produced in home country with little modification or no modification into foreign market is classified as
  1.    exporting
  2.    importing
  3.    joint venturing
  4.    licensing
 Discuss Question
Answer: Option A. -> exporting
Answer: (a).exporting
Question 188. The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option D. -> behavioral segmentation
Answer: (d).behavioral segmentation
Question 189. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as
  1.    contract manufacturing
  2.    joint ownership
  3.    management contracting
  4.    investment ownership
 Discuss Question
Answer: Option B. -> joint ownership
Answer: (b).joint ownership
Question 190. The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option D. -> behavioral segmentation
Answer: (d).behavioral segmentation

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