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Total Questions : 302 | Page
26
of 31 pages
Question 251.
The value of well-known brand is typically half of the firm's
market finance
market capitalization
actual finance
asset total value
See Solution
Discuss Question
Answer: Option B. ->
market capitalization
Answer:
(b).
market capitalization
Question 252.
The number of common and distinctive elements of brand are reflected as
brand earnings
brand responsiveness
brand architecture
branding rate
See Solution
Discuss Question
Answer: Option C. ->
brand architecture
Answer:
(c).
brand architecture
Question 253.
The record which is based on business customer's past purchases, sales price and volumes is classified as
business database
customer database
databases marketing
company marketing
See Solution
Discuss Question
Answer: Option A. ->
business database
Answer:
(a).
business database
Question 254.
The aggregate value of customer's base is classified as
shareholder value
base value
retention value
marketer's base value
See Solution
Discuss Question
Answer: Option A. ->
shareholder value
Answer:
(a).
shareholder value
Question 255.
All the costs customer expects to incur to buy any market offering is called
total economic cost
total functional cost
total customer cost
total sampling cost
See Solution
Discuss Question
Answer: Option C. ->
total customer cost
Answer:
(c).
total customer cost
Question 256.
The third step in the customer's value analysis is
assessing the attributes importance
assessing the company's performance
monitoring competitor's performance
Both b and c
See Solution
Discuss Question
Answer: Option D. ->
Both b and c
Answer:
(d).
Both b and c
Question 257.
The whole cluster of benefits when company promises to deliver through its market offering is called
value proposition
customer proposition
product proposition
brand proposition
See Solution
Discuss Question
Answer: Option A. ->
value proposition
Answer:
(a).
value proposition
Question 258.
The customer's lifetime purchases that generate the net present value of future profit streams is called
customer lifetime value
customer purchases value
customer cost incurred
customer relationships
See Solution
Discuss Question
Answer: Option A. ->
customer lifetime value
Answer:
(a).
customer lifetime value
Question 259.
The 'total customer benefits' include
product benefits
services benefit
image benefit
all of the above
See Solution
Discuss Question
Answer: Option D. ->
all of the above
Answer:
(d).
all of the above
Question 260.
The difference between the customer's evaluation including all the costs incurred and the benefits is called
customer perceived value
company market value
customer affordability
customer reliability
See Solution
Discuss Question
Answer: Option A. ->
customer perceived value
Answer:
(a).
customer perceived value
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