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Total Questions : 302 | Page
25
of 31 pages
Question 241.
The esteem and knowledge together can create
brand awareness
brand knowledge
brand stature
brand value
See Solution
Discuss Question
Answer: Option C. ->
brand stature
Answer:
(c).
brand stature
Question 242.
When the bands are introduced to compete with the competitors thus the brands are classified as
flankers
competitive
variant brand
sub variant brands
See Solution
Discuss Question
Answer: Option A. ->
flankers
Answer:
(a).
flankers
Question 243.
A company's overall financial health of brand and future customer perspective is classified as
unit dashboards
brand metrics pathway
marketing dashboards
stakeholder's dashboards
See Solution
Discuss Question
Answer: Option B. ->
brand metrics pathway
Answer:
(b).
brand metrics pathway
Question 244.
The technique of asking in which the researcher is asked to write first word to come in mind is classified as
word appreciation test
graphic appreciation test
completely unstructured
word association
See Solution
Discuss Question
Answer: Option D. ->
word association
Answer:
(d).
word association
Question 245.
An analysis of long term marketing impacts through measuring brand equity is called
customer's metrics pathway
unit metrics pathway
cash-flow metrics pathway
brand metrics pathway
See Solution
Discuss Question
Answer: Option D. ->
brand metrics pathway
Answer:
(d).
brand metrics pathway
Question 246.
The 'customer loyalty or retention' is best classified as
marketing external metrics
sampling metrics
unit metrics
procedural metrics
See Solution
Discuss Question
Answer: Option A. ->
marketing external metrics
Answer:
(a).
marketing external metrics
Question 247.
The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called
visualizations
personifications
laddering
associations
See Solution
Discuss Question
Answer: Option A. ->
visualizations
Answer:
(a).
visualizations
Question 248.
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as
energized differentiation
energized similarities
perceived differences
perceived similarities
See Solution
Discuss Question
Answer: Option A. ->
energized differentiation
Answer:
(a).
energized differentiation
Question 249.
The number of acquisition and its prospect depends on
add-on spending
retention
visualization
acquisition
See Solution
Discuss Question
Answer: Option D. ->
acquisition
Answer:
(d).
acquisition
Question 250.
The overall brand discount rate is equal to the sum of
brand risk premium
risk free rate
brand earnings
Both a and b
See Solution
Discuss Question
Answer: Option D. ->
Both a and b
Answer:
(d).
Both a and b
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