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MCQs

Total Questions : 302 | Page 28 of 31 pages
Question 271. Assess importance of a brand by volume premium it produce when evaluate to a alike but unbranded product or service is way of
  1.    income split method
  2.    multi-period excess earnings method
  3.    volume premium method
  4.    a & c
 Discuss Question
Answer: Option C. -> volume premium method
Answer: (c).volume premium method
Question 272. When manufacturer, wholesalers, and retailers perform as a unified method, they encompass a
  1.    vertical marketing system
  2.    horizontal marketing system
  3.    power-based marketing system
  4.    conventional marketing system
 Discuss Question
Answer: Option A. -> vertical marketing system
Answer: (a).vertical marketing system
Question 273. Lots of brands names for areas and landmarks, like Cisco and Fuji Film are case of brand name category which is
  1.    evocative
  2.    geography
  3.    descriptive
  4.    initialise
 Discuss Question
Answer: Option B. -> geography
Answer: (b).geography
Question 274. Inherent 'believability' that each entity evokes is
  1.    brand extension
  2.    brand name
  3.    brand identification
  4.    brand trust
 Discuss Question
Answer: Option D. -> brand trust
Answer: (d).brand trust
Question 275. Functional hazard of brand is associated to
  1.    price
  2.    performance
  3.    social image
  4.    our self concept
 Discuss Question
Answer: Option B. -> performance
Answer: (b).performance
Question 276. Line extensions have several
  1.    risks
  2.    profits
  3.    benefits
  4.    abnormal gain
 Discuss Question
Answer: Option A. -> risks
Answer: (a).risks
Question 277. Job of approximate overall financial worth of brand
  1.    brand culture
  2.    brand identification
  3.    social image
  4.    brand valuation
 Discuss Question
Answer: Option D. -> brand valuation
Answer: (d).brand valuation
Question 278. Single distinguish feature among a product name and a brand mark is that a product name is
  1.    identifies only one item in product mix
  2.    consists of words
  3.    creates customer loyalty
  4.    implies an organization's name
 Discuss Question
Answer: Option B. -> consists of words
Answer: (b).consists of words
Question 279. Assess significance of a brand by price premium it creates when contrast to an alike but unbranded product or service is technique of
  1.    price premium
  2.    royalty relief method
  3.    volume premium method
  4.    incremental cash flow method
 Discuss Question
Answer: Option A. -> price premium
Answer: (a).price premium
Question 280. If an authoritarian agency follows a rule of normal cost pricing, then an ordinary monopolist will
  1.    be forced to shut down.
  2.    produce more than it would if it were unregulated.
  3.    earn economic profit greater than zero.
  4.    earn more profit that it would if it were unregulated.
 Discuss Question
Answer: Option B. -> produce more than it would if it were unregulated.
Answer: (b).produce more than it would if it were unregulated.

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