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MCQs

Total Questions : 302 | Page 23 of 31 pages
Question 221. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of
  1.    communication
  2.    inspiring
  3.    simplifying
  4.    straddling
 Discuss Question
Answer: Option B. -> inspiring
Answer: (b).inspiring
Question 222. The communication, inspiration and simplification are the criteria for designing
  1.    legitimate mantra
  2.    straddle mantra
  3.    visual mantra
  4.    branding mantra
 Discuss Question
Answer: Option D. -> branding mantra
Answer: (d).branding mantra
Question 223. In brand dynamics, the belief for delivering product performance on consumer's short list is classified as
  1.    presence
  2.    brand relevance
  3.    brand performance
  4.    advantage
 Discuss Question
Answer: Option C. -> brand performance
Answer: (c).brand performance
Question 224. The assessment of brand equity potential sources by tracking consumer knowledge structure is called
  1.    direct approach
  2.    indirect approach
  3.    internal assessment
  4.    external assessment
 Discuss Question
Answer: Option B. -> indirect approach
Answer: (b).indirect approach
Question 225. The comparison of brand equity from thousands of different brands with several categories is called
  1.    brand preference valuator
  2.    brand asset valuator
  3.    brand similarities valuator
  4.    brand differences valuator
 Discuss Question
Answer: Option B. -> brand asset valuator
Answer: (b).brand asset valuator
Question 226. The indicator which determines future value and growth is classified as
  1.    brand value
  2.    brand strength
  3.    brand awareness
  4.    brand knowledge
 Discuss Question
Answer: Option B. -> brand strength
Answer: (b).brand strength
Question 227. The retention, acquisition and some add-on spending together makes up
  1.    customer lifetime value
  2.    brand lifetime value
  3.    customer equity value
  4.    portfolio equity value
 Discuss Question
Answer: Option A. -> customer lifetime value
Answer: (a).customer lifetime value
Question 228. The value creation practices such as budging and documenting is classified as
  1.    impression management
  2.    community engagement
  3.    brand use
  4.    social networking
 Discuss Question
Answer: Option D. -> social networking
Answer: (d).social networking
Question 229. The report on company's past performance which indicates current value of the brand is considered as
  1.    brand stature
  2.    brand value
  3.    brand awareness
  4.    brand knowledge
 Discuss Question
Answer: Option A. -> brand stature
Answer: (a).brand stature
Question 230. The higher levels of energy and differentiation are shown by
  1.    strong new brands
  2.    existing brands
  3.    faded brands
  4.    failed brands
 Discuss Question
Answer: Option A. -> strong new brands
Answer: (a).strong new brands

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