Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of: Options: A . &nbspPrice of the service B . &nbspProcesses used in carrying out the service C . &nbspIntangible outcomes e.g. the performance of an investment portfolio D . &nbspTangible outcomes

Compared with low-contact services, customers of high-contact services are more

Question

Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:

Options:

A . Price of the service

B . Processes used in carrying out the service

C . Intangible outcomes e.g. the performance of an investment portfolio

D . Tangible outcomes

Answer: Option B

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Question 1. Which of the following is not generally accepted as being part of the extended marketing mix for services?....

Question 2. Text messaging is a type of which promotion strategy?....

Question 3. A tool for assessing the level of service quality based on the difference between users expectations and the service exp....difference between users expectations and the service experience delivered is:

Question 4. The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey ....of employees and their ability to convey trust and confidence'

Question 5. Attributes where consumers can evaluate only during or after the consumption process is known as....

Question 6. The moments of interaction between the customer and the service firm are called:....

Question 7. Services that do not meet customer expectations are called:....

Question 8. The difference between desired service and the level of service considered adequate is known as....

Question 9. Service failures involving problematic customer include _________.....

Question 10. What are the five principle dimensions to judge service quality?....

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