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MCQs

Total Questions : 234 | Page 4 of 24 pages
Question 31. The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as
  1.    basing point pricing
  2.    uniform delivered pricing
  3.    freight on board origin pricing
  4.    zone pricing
 Discuss Question
Answer: Option A. -> basing point pricing
Answer: (a).basing point pricing
Question 32. The products that consumer doses not really consider buying is classified as
  1.    unsought consumer products
  2.    sought services
  3.    sought industrial product
  4.    unsought augmented product
 Discuss Question
Answer: Option A. -> unsought consumer products
Answer: (a).unsought consumer products
Question 33. The pure tangible good and pure services are two extremes of
  1.    market offering
  2.    exchange of goods
  3.    ownership
  4.    logistic channels
 Discuss Question
Answer: Option A. -> market offering
Answer: (a).market offering
Question 34. The question of buyer "what I am really buying?" is addresses in strategy called
  1.    targeting strategy
  2.    intangible products
  3.    positioning statement
  4.    customer core value
 Discuss Question
Answer: Option D. -> customer core value
Answer: (d).customer core value
Question 35. The portable factory equipment such as lift trucks is an example of
  1.    industrial accessory equipment
  2.    industrial office equipment
  3.    fixed equipment
  4.    installation
 Discuss Question
Answer: Option A. -> industrial accessory equipment
Answer: (a).industrial accessory equipment
Question 36. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called
  1.    maturity stage
  2.    productive stage
  3.    improved market stage
  4.    profit achieved stage
 Discuss Question
Answer: Option A. -> maturity stage
Answer: (a).maturity stage
Question 37. The less frequently purchased consumer products are called
  1.    shopping products
  2.    specialty products
  3.    unsought products
  4.    sought products
 Discuss Question
Answer: Option A. -> shopping products
Answer: (a).shopping products
Question 38. To form significant picture of the world, the process of information selection, organizing and interpreting is referred as
  1.    perception
  2.    brand image
  3.    self-concept
  4.    self-image
 Discuss Question
Answer: Option A. -> perception
Answer: (a).perception
Question 39. In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called
  1.    growth stage
  2.    repetition stage
  3.    turbulent stage
  4.    non-turbulent
 Discuss Question
Answer: Option A. -> growth stage
Answer: (a).growth stage
Question 40. The product packaging is futile part of
  1.    core customer value
  2.    positioning strategy
  3.    actual product
  4.    actual ownership
 Discuss Question
Answer: Option C. -> actual product
Answer: (c).actual product

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