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MCQs

Total Questions : 234 | Page 3 of 24 pages
Question 21. The high-priced photographic equipment is an example of
  1.    convenience products
  2.    shopping products
  3.    specialty products
  4.    unsought products
 Discuss Question
Answer: Option C. -> specialty products
Answer: (c).specialty products
Question 22. The pricing technique which considers pricing for customers living in different locations around the world is classified as
  1.    cyclical pricing
  2.    short term pricing
  3.    promotional pricing
  4.    geographical pricing
 Discuss Question
Answer: Option D. -> geographical pricing
Answer: (d).geographical pricing
Question 23. The positioning statement first states the
  1.    product membership in category
  2.    points of priority
  3.    points of differences
  4.    brands superiority
 Discuss Question
Answer: Option A. -> product membership in category
Answer: (a).product membership in category
Question 24. According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of
  1.    real
  2.    win
  3.    worth doing
  4.    less worthy
 Discuss Question
Answer: Option C. -> worth doing
Answer: (c).worth doing
Question 25. In PLC stages, the stage in which sales and profits declines is called
  1.    decline stage
  2.    less improved stage
  3.    product maturity stage
  4.    non-innovative stage
 Discuss Question
Answer: Option D. -> non-innovative stage
Answer: (d).non-innovative stage
Question 26. The price adjustment strategies includes
  1.    discount pricing
  2.    promotional pricing
  3.    dynamic pricing
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 27. The fourth step in process of new product development is
  1.    developing marketing strategy
  2.    developing production schedule
  3.    developing introductory test
  4.    developing new candidate's pool
 Discuss Question
Answer: Option A. -> developing marketing strategy
Answer: (a).developing marketing strategy
Question 28. The stage in which the problem or need is recognized by consumers is classified as
  1.    need recognition
  2.    information search
  3.    evaluation of alternatives
  4.    Both b and c
 Discuss Question
Answer: Option A. -> need recognition
Answer: (a).need recognition
Question 29. The products purchased for further processing by business owners are best classified as
  1.    consumer products
  2.    industrial products
  3.    augmented products
  4.    core customer value
 Discuss Question
Answer: Option B. -> industrial products
Answer: (b).industrial products
Question 30. The after-sale services are part of
  1.    segmented products
  2.    less convenient products
  3.    augmented products
  4.    convenient tangible products
 Discuss Question
Answer: Option C. -> augmented products
Answer: (c).augmented products

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