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Total Questions : 485 | Page 10 of 49 pages
Question 91. __________ is an example of a service where the customer typically goes to the service organization
  1.    House painting
  2.    A credit card company
  3.    A taxi service
  4.    The theatre
 Discuss Question
Answer: Option D. -> The theatre
Question 92. Research has shown that customers are more likely to choose a self-service channel if they have ____________.
  1.    lower knowledge about a service
  2.    a preference for convenience
  3.    purchased the product before
  4.    a high need for personal interaction
 Discuss Question
Answer: Option B. -> a preference for convenience
Question 93. _________ are complaints that are expressed without the expectation that the problem will be solved.
  1.    ostensive
  2.    instrumental
  3.    reflexive
  4.    non-instrumental
 Discuss Question
Answer: Option D. -> non-instrumental
Question 94. During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s ___________ justice need.
  1.    social
  2.    procedural
  3.    interactional
  4.    distributive
 Discuss Question
Answer: Option B. -> procedural
Question 95. Perception of Performance- Expectation gives us
  1.    Customer motivation
  2.    Customer service
  3.    Customer satisfaction
  4.    Customer performance
 Discuss Question
Answer: Option C. -> Customer satisfaction
Question 96. The four unique elements to services include:
  1.    Independence, intangibility, inventory, and inception
  2.    Independence, increase, inventory, and intangibility
  3.    Intangibility, inconsistency, inseparability, and inventory
  4.    Intangibility, independence, inseparability, and inventory
 Discuss Question
Answer: Option C. -> Intangibility, inconsistency, inseparability, and inventory
Question 97. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
  1.    Learning
  2.    Role selection
  3.    Perception
  4.    Motivation
 Discuss Question
Answer: Option A. -> Learning
Question 98. The extended Ps of service marketing mix is:
  1.    People, Product, Place
  2.    Price Physical Evidence, Promotion
  3.    Physical Evidence, Process, People
  4.    Product, Process, Physical Environment
 Discuss Question
Answer: Option C. -> Physical Evidence, Process, People
Question 99. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
  1.    Promotion
  2.    Price
  3.    Distribution
  4.    Product
 Discuss Question
Answer: Option C. -> Distribution
Question 100. While buying milk which kind of behavior is displayed by a person?
  1.    Extensive problem solving behavior
  2.    Routinized buying behavior
  3.    Variety seeking behavior
  4.    None of the above
 Discuss Question
Answer: Option B. -> Routinized buying behavior

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