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MCQs

Total Questions : 485 | Page 11 of 49 pages
Question 101. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
  1.    Selling
  2.    Advertising
  3.    Barter
  4.    Marketing
 Discuss Question
Answer: Option D. -> Marketing
Question 102. What is the basic property of a service which makes it different from a product?
  1.    Shape
  2.    Size
  3.    Very expensive
  4.    Intangibility
 Discuss Question
Answer: Option D. -> Intangibility
Question 103. The solution to price competition is to develop a differentiated:
  1.    Product, price, and promotion
  2.    Offer, delivery, and image
  3.    Package and label
  4.    International Web site
 Discuss Question
Answer: Option B. -> Offer, delivery, and image
Question 104. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
  1.    Modified rebuy
  2.    Straight rebuy
  3.    Modified straight rebuy
  4.    Consumer buy
 Discuss Question
Answer: Option B. -> Straight rebuy
Question 105. Which one of the following phrases reflects the marketing concept?
  1.    The supplier is a king in the market
  2.    Marketing should be viewed as hunting not gardening
  3.    This is what I make, won’t you please buy it
  4.    This is what I want, won’t you please make it
 Discuss Question
Answer: Option D. -> This is what I want, won’t you please make it
Question 106. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
  1.    Customer perceived value
  2.    Marketing myopia
  3.    Customer relationship management
  4.    Customer satisfaction
 Discuss Question
Answer: Option A. -> Customer perceived value
Question 107. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
  1.    Actual product
  2.    Augmented product
  3.    Core benefit
  4.    Co-branding
 Discuss Question
Answer: Option C. -> Core benefit
Question 108. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
  1.    Consumer markets
  2.    Government markets
  3.    Business markets
  4.    International markets
 Discuss Question
Answer: Option C. -> Business markets
Question 109. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
  1.    Motive
  2.    Belief
  3.    behavior
  4.    Attitude
 Discuss Question
Answer: Option B. -> Belief
Question 110. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
  1.    Belief
  2.    Subculture
  3.    Post purchase feeling
  4.    Stimulus-response Model
 Discuss Question
Answer: Option D. -> Stimulus-response Model

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