Question
Services cannot be stored. This describes the ___________characteristic of services.
Answer: Option E
Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer.
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Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer.
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