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MCQs

Total Questions : 192 | Page 9 of 20 pages
Question 81. The ability of company to meet the product demands of each customer is classified as
  1.    mass effectivity
  2.    mass customization
  3.    consumption system
  4.    mass productivity
 Discuss Question
Answer: Option B. -> mass customization
Answer: (b).mass customization
Question 82. The short term goods and services that are used to facilitate the management of finished product are classified as
  1.    component parts and materials
  2.    installations
  3.    equipment
  4.    supplies and business services
 Discuss Question
Answer: Option D. -> supplies and business services
Answer: (d).supplies and business services
Question 83. The pricing technique uses by companies for the products having optional services and features is classified as
  1.    product line pricing
  2.    Two-part pricing
  3.    by-product pricing
  4.    optional-feature pricing
 Discuss Question
Answer: Option D. -> optional-feature pricing
Answer: (d).optional-feature pricing
Question 84. The kind of convenience goods that are purchased by consumers without any searching effort are classified as
  1.    impulse goods
  2.    staples
  3.    homogeneous goods
  4.    emergency goods
 Discuss Question
Answer: Option A. -> impulse goods
Answer: (a).impulse goods
Question 85. The concept which refers how well the services or products are brought from company to customers is classified as
  1.    customer training
  2.    customer consulting
  3.    ordering ease
  4.    delivery
 Discuss Question
Answer: Option D. -> delivery
Answer: (d).delivery
Question 86. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be
  1.    4
  2.    6
  3.    24
  4.    30
 Discuss Question
Answer: Option A. -> 4
Answer: (a).4
Question 87. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as
  1.    mix branding
  2.    optional branding
  3.    ingredient branding
  4.    line fill branding
 Discuss Question
Answer: Option C. -> ingredient branding
Answer: (c).ingredient branding
Question 88. The products such as toffees and candies are examples of
  1.    convenience products
  2.    unsought products
  3.    shopping products
  4.    augmented products
 Discuss Question
Answer: Option A. -> convenience products
Answer: (a).convenience products
Question 89. The products that are low priced and placed at most convenient available places in retail stores are classified as
  1.    specialty products
  2.    subspecialty products
  3.    convenience products
  4.    unsought products
 Discuss Question
Answer: Option C. -> convenience products
Answer: (c).convenience products
Question 90. The consumer products with unique and differentiated characteristics are best classified as
  1.    specialty products
  2.    unsought products
  3.    convenient products
  4.    unsought specialty products
 Discuss Question
Answer: Option A. -> specialty products
Answer: (a).specialty products

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