Question 2. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
Answer: Option B. -> Long-term; customers and suppliers
Question 7. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
Question 8. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
