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MCQs

Total Questions : 50 | Page 5 of 5 pages
Question 41. Which of the following is NOT an example of public relations?
  1.    promotion of a football team
  2.    donations by the firm to charity
  3.    advertising on national radio
  4.    letting a newspaper journalist try a product out
 Discuss Question
Answer: Option C. -> advertising on national radio
Question 42. ________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter
  1.    Positioning
  2.    Mass customization
  3.    Market targeting
  4.    Market segmentation
 Discuss Question
Answer: Option C. -> Market targeting
Question 43. The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
  1.    Marketing
  2.    Market Segment
  3.    Target Market
  4.    Position
 Discuss Question
Answer: Option D. -> Position
Question 44. If a product, such as an ice cream, is purchased frequently it is likely to be:
  1.    distributed using personal selling
  2.    distributed through many retail outlets
  3.    sold directly from the factory to consumers
  4.    distributed from producer to wholesaler direct to consumers
 Discuss Question
Answer: Option B. -> distributed through many retail outlets
Question 45. Producer - Consumer is most likely to be used by a manufacturer of:
  1.    chocolate bars
  2.    DVD players
  3.    mass produced cars
  4.    specialist racing cars.
 Discuss Question
Answer: Option D. -> specialist racing cars.
Question 46. Delta Motorworks markets its cars based on the age, gender, and income of its customers
  1.    Geographic segmentation
  2.    Benefit segmentation
  3.    Occasion segmentation
  4.    Demographic segmentation
 Discuss Question
Answer: Option D. -> Demographic segmentation
Question 47. Promotion of a product can include all of the following except:
  1.    advertising a new product
  2.    offering money-off vouchers to encourage increased sales
  3.    personal selling by using sales representatives
  4.    redesigning a product to make it look more modern
 Discuss Question
Answer: Option D. -> redesigning a product to make it look more modern
Question 48. Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000
  1.    Gender
  2.    Income
  3.    Geographic
  4.    Benefit
 Discuss Question
Answer: Option B. -> Income
Question 49. Which of the 4P's does this represent: T-Shirt
  1.    Product
  2.    Price
  3.    Place
  4.    Promotion
 Discuss Question
Answer: Option A. -> Product
Question 50. Management is deciding whether to offer the entire new line of athletic equipment
  1.    Product
  2.    place
  3.    price
  4.    promotion
 Discuss Question
Answer: Option A. -> Product

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