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MCQs

Total Questions : 50 | Page 3 of 5 pages
Question 21.
  1.    Public Realtions
 Discuss Question
Answer: Option A. -> Public Realtions
Question 22. It refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service
  1.    Advertising
  2.    Public Relations
  3.    Personal Selling
  4.    Sales Promotion
 Discuss Question
Answer: Option D. -> Sales Promotion
Question 23. It is a personal form of communication
  1.    Sales Promotion
  2.    Personal Selling
  3.    Advertising
  4.    Public Relation
 Discuss Question
Answer: Option B. -> Personal Selling
Question 24. The sales presentation can be adjusted to fit the specific needs of the individual customers
  1.    Flexibility
 Discuss Question
Answer: Option B. -> Personal Selling
Question 25. Higher the level of inventory,
  1.    Higher
  2.    Lower
  3.    None of the above
 Discuss Question
Answer: Option A. -> Higher
Question 26. It is the most commonly used tool of promotion
  1.    Advertising
  2.    Sales Promotion
  3.    Public Relation
  4.    Personal Selling
 Discuss Question
Answer: Option A. -> Advertising
Question 27. The physical handling and movement of goods from place of production to the place of distribution is referred to as
  1.    Promotion
  2.    Channels of distribution
  3.    Physical Distribution
  4.    Price
 Discuss Question
Answer: Option C. -> Physical Distribution
Question 28. It refers to the act of storing and assorting products in order to create time utility in them
  1.    Transport
  2.    Warehousing
  3.    Inventory control
  4.    Order processing
 Discuss Question
Answer: Option B. -> Warehousing
Question 29. Through this component of marketing mix, the goods and services are made available at right place, at right time to right people without change
  1.    Place Mix
  2.    Product Mix
  3.    Promotion Mix
  4.    Price Mix
 Discuss Question
Answer: Option A. -> Place Mix
Question 30. Which of the following is an important characteristic of marketing tactics
  1.    The tactics should support the marketing mix
  2.    The tactics should line up with marketing strategies
  3.    The tactics should focus on customers
  4.    The tactics should bring in enough money
 Discuss Question
Answer: Option B. -> The tactics should line up with marketing strategies

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