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MCQs

Total Questions : 50 | Page 2 of 5 pages
Question 11. Promotion means -
  1.    any form of communications that is used to persuade people to buy a company's product.
  2.    to move from one place to another
  3.    to promote
  4.    when students advance from one level to the next
 Discuss Question
Answer: Option A. -> any form of communications that is used to persuade people to buy a company's product.
Question 12. What is not part of the marketing mix (the 4Ps)?
  1.    Product
  2.    Person
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option B. -> Person
Question 13.
  1.    Product cost
  2.    Competitor's Price
  3.    Utility and Demand
  4.    Government
 Discuss Question
Answer: Option C. -> Utility and Demand
Question 14. Because of its wide reach, the overall cost of advertising gets spread
  1.    Mass Reach
  2.    Enhancing Customer Satisfaction and Confidence:
  3.    Expressiveness
  4.    Economy
 Discuss Question
Answer: Option D. -> Economy
Question 15.
  1.    Fixed
  2.    Variable
  3.    Semi Variable
  4.    None of the above
 Discuss Question
Answer: Option B. -> Variable
Question 16.
  1.    Total cost
 Discuss Question
Answer: Option B. -> Variable
Question 17.
  1.    Fixed
  2.    Variable
  3.    Semi Variable
  4.    None of the above
 Discuss Question
Answer: Option A. -> Fixed
Question 18.
  1.    Product Cost
 Discuss Question
Answer: Option A. -> Product Cost
Question 19. Which of the following is a function of label?
  1.    Product Differentiation
  2.    Innovational Opportunity
  3.    Describe the Product and specify its contents
  4.    Product Protection
 Discuss Question
Answer: Option C. -> Describe the Product and specify its contents
Question 20. The act of designing and producing the container or wrapper of a product is referred as
  1.    Packaging
 Discuss Question
Answer: Option C. -> Describe the Product and specify its contents

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