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MCQs

Total Questions : 50 | Page 4 of 5 pages
Question 31. A firm’s strategy is important because it shows
  1.    how its goal will be reached
  2.    how its prices will be lowered
  3.    how its tactics will be organized
  4.    how its marketing mix will be blended
 Discuss Question
Answer: Option A. -> how its goal will be reached
Question 32. Which of the following is the best description of the marketing mix
  1.    A combination of the four elements of marketing
  2.    An element of marketing that puts a product in the right place at the right time
  3.    A method of determining what a marketer wants to achieve
  4.    A strategy that serves as a guide
 Discuss Question
Answer: Option A. -> A combination of the four elements of marketing
Question 33. One of the advantages of the channel of distribution shown in question 3 is that:
  1.    a large delivery can be broken into a smaller quantity
  2.    the absence of intermediaries helps to keep the price down
  3.    the producer does not have the cost of holding stocks
  4.    the consumer can see the products that are for sale.
 Discuss Question
Answer: Option B. -> the absence of intermediaries helps to keep the price down
Question 34. Balancing value and satisfaction for the customer is part of which element of marketing?
  1.    Promotion
  2.    Price
  3.    Product
  4.    Place
 Discuss Question
Answer: Option B. -> Price
Question 35. A farmer grows vegetables & sells directly to consumers
  1.    the products need to be explained to the consumers
  2.    a high quality image will be needed as goods are expensive
  3.    the products are perishable
  4.    the products will be purchased infrequently.
 Discuss Question
Answer: Option C. -> the products are perishable
Question 36. Which of the following is an example of sales promotion?
  1.    advertising a new product on television
  2.    using specialist magazines to advertise the product
  3.    billboards and posters
  4.    special offers and free gifts
 Discuss Question
Answer: Option D. -> special offers and free gifts
Question 37. Which word best describes PLACE in the marketing mix?
  1.    shelf height
  2.    shopping mall
  3.    distribution channel
  4.    Auckland city
 Discuss Question
Answer: Option C. -> distribution channel
Question 38. How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns
  1.    company advertisement
  2.    Product
  3.    Placement of product
  4.    Promotion
 Discuss Question
Answer: Option D. -> Promotion
Question 39. McDonalds conducts extensive research to determine the most cost-effective way to transport their products
  1.    place
  2.    process
  3.    promotion
  4.    price
 Discuss Question
Answer: Option A. -> place
Question 40. Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc
  1.    promotional mix
  2.    telemarketing
  3.    personal selling
  4.    sales promotion
 Discuss Question
Answer: Option D. -> sales promotion

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