. We have done an RFM analysis on our customer data. Mary Jones has a score

Question

. We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

Options:

A . Has ordered recently, orders frequently, and places a large order when she orders.

B . Hasn't ordered recently, orders infrequently, but places a large order when she orders.

C . Has ordered recently, orders frequently, but doesn't place a large order when she orders

D . Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

Answer: Option C

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