. We have Market Basket data for 1,000 rental transactions at a Video Store

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Question

. We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

Options:

A . the basic probability

B . support

C . lift

D . confidence

Answer: Option D

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