Marketing And Marketing Management SELLING AND SALES PROMOTION MCQs Total Questions : 37 Page 1 of 4 pages Question 1. The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called freight on board origin pricing zone pricing basing point pricing uniform delivered pricing See Solution Discuss Question Answer is Option D. -> uniform delivered pricingAnswer: (d).uniform delivered pricing Question 2. The sales of products in introductory stage are recorded by the company as low sales rapidly rising peak sales gradually declining See Solution Discuss Question Answer is Option A. -> low salesAnswer: (a).low sales Question 3. When the captive product pricing is used for services then this pricing strategy is classified as two-part pricing combine pricing double pricing optional part pricing See Solution Discuss Question Answer is Option A. -> two-part pricingAnswer: (a).two-part pricing Question 4. According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of real win worth doing less worthy See Solution Discuss Question Answer is Option C. -> worth doingAnswer: (c).worth doing Question 5. The process of changing one or more elements of marketing mix to improve sales is classified as modifying marketing mix modifying raw material schedule modifying the product modifying the market See Solution Discuss Question Answer is Option A. -> modifying marketing mixAnswer: (a).modifying marketing mix Question 6. The pricing strategy whose steps are setup between different lines of product offered by same organization is called optional pricing product line pricing competitive pricing captive pricing See Solution Discuss Question Answer is Option B. -> product line pricingAnswer: (b).product line pricing Question 7. The type of product development which is systematic, holistic and not compartmentalized is said to be customer centered product development team based product development systematic product development concentration based development See Solution Discuss Question Answer is Option C. -> systematic product developmentAnswer: (c).systematic product development Question 8. The pricing strategy which combines prices of two or more products in a combo pack is classified as segmented pricing discount pricing allowance pricing product bundle pricing See Solution Discuss Question Answer is Option D. -> product bundle pricingAnswer: (d).product bundle pricing Question 9. The geographical pricing strategy in which seller bears whole or portion of freight is classified as flexible pricing uniform pricing basing point pricing freight absorption costing See Solution Discuss Question Answer is Option D. -> freight absorption costingAnswer: (d).freight absorption costing Question 10. The issues in pricing strategies includes predatory pricing price fixing deceptive pricing all of above See Solution Discuss Question Answer is Option D. -> all of aboveAnswer: (d).all of above 1234Next → Share on Facebook! Share on Pinterest!