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MCQs

Total Questions : 37 | Page 4 of 4 pages
Question 31. The second step in cost based pricing is to
  1.    set price based on cost
  2.    convince buyer about products value
  3.    design a product
  4.    determine cost of product
 Discuss Question
Answer: Option D. -> determine cost of product
Answer: (d).determine cost of product
Question 32. The product life cycle (PLC) stages includes
  1.    product development
  2.    growth
  3.    maturity and decline
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 33. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as
  1.    segmented pricing
  2.    psychological pricing
  3.    promotional pricing
  4.    geographical pricing
 Discuss Question
Answer: Option A. -> segmented pricing
Answer: (a).segmented pricing
Question 34. The value that customers give up to get the benefits of products or services is classified as
  1.    discount
  2.    value added tax
  3.    price
  4.    tax
 Discuss Question
Answer: Option C. -> price
Answer: (c).price
Question 35. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as
  1.    market skimming pricing
  2.    market penetration strategy
  3.    business line pricing
  4.    product line pricing
 Discuss Question
Answer: Option A. -> market skimming pricing
Answer: (a).market skimming pricing
Question 36. The last step of cost based pricing is to
  1.    set price based on cost
  2.    convince buyer about products value
  3.    design a product
  4.    determine cost of product
 Discuss Question
Answer: Option B. -> convince buyer about products value
Answer: (b).convince buyer about products value
Question 37. For developing new products, the company must know its
  1.    markets
  2.    consumers
  3.    competitors
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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