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MCQs

Total Questions : 37 | Page 2 of 4 pages
Question 11. The pricing issues within channel levels includes
  1.    price maintenance
  2.    predatory pricing
  3.    price discrimination
  4.    deceptive pricing
 Discuss Question
Answer: Option B. -> predatory pricing
Answer: (b).predatory pricing
Question 12. The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as
  1.    functional discount
  2.    quantity discount
  3.    cash discount
  4.    seasonal discount
 Discuss Question
Answer: Option A. -> functional discount
Answer: (a).functional discount
Question 13. If customers perceive that price of product is greater than the value it provides to customer then the customer
  1.    would get free products
  2.    would get discount
  3.    would buy product
  4.    would not buy product
 Discuss Question
Answer: Option D. -> would not buy product
Answer: (d).would not buy product
Question 14. The first step of value based pricing is to
  1.    assess needs of customer
  2.    set target price
  3.    determine incurred costs
  4.    design product
 Discuss Question
Answer: Option A. -> assess needs of customer
Answer: (a).assess needs of customer
Question 15. The first step of cost based pricing strategy is to
  1.    design a product
  2.    determine cost of product
  3.    set price based on cost
  4.    convince buyer about products value
 Discuss Question
Answer: Option A. -> design a product
Answer: (a).design a product
Question 16. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called
  1.    growth stage
  2.    lately buying stage
  3.    segmenting stage
  4.    targeting stage
 Discuss Question
Answer: Option A. -> growth stage
Answer: (a).growth stage
Question 17. The pricing strategy in which prices are adjusted for psychological effect is classified as
  1.    segmented pricing
  2.    psychological pricing
  3.    promotional pricing
  4.    geographical pricing
 Discuss Question
Answer: Option B. -> psychological pricing
Answer: (b).psychological pricing
Question 18. The set price limit from which no more demand is accepted is classified as
  1.    cost ceiling
  2.    cost floor
  3.    price ceiling
  4.    price floor
 Discuss Question
Answer: Option C. -> price ceiling
Answer: (c).price ceiling
Question 19. The pricing strategy which considers setting the price after designing marketing program is classified as
  1.    value based pricing
  2.    cost based pricing
  3.    discount based pricing
  4.    ceiling based pricing
 Discuss Question
Answer: Option A. -> value based pricing
Answer: (a).value based pricing
Question 20. The fourth step of value based pricing is to
  1.    determine incurred costs
  2.    design product
  3.    assess needs of customer
  4.    set target price
 Discuss Question
Answer: Option B. -> design product
Answer: (b).design product

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