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MCQs

Total Questions : 37 | Page 3 of 4 pages
Question 21. The price adjustments made for volume purchases, payment of bills and off season buying includes
  1.    discount and allowances
  2.    zone price adjustment
  3.    basing point adjustment
  4.    geographic adjustment
 Discuss Question
Answer: Option A. -> discount and allowances
Answer: (a).discount and allowances
Question 22. The 'marketing strategy statement' the second part consists of
  1.    target market
  2.    planned value proposition
  3.    sales, profit goals, market share
  4.    developing mission statement
 Discuss Question
Answer: Option B. -> planned value proposition
Answer: (b).planned value proposition
Question 23. The prices that buyers keep in their mind and compare the price of given product to other product's prices are called
  1.    double way pricing
  2.    Two way pricing
  3.    reference prices
  4.    comparable prices
 Discuss Question
Answer: Option C. -> reference prices
Answer: (c).reference prices
Question 24. Finding new segments and new users which can result in increased consumption of market offering is said to be
  1.    modifying marketing mix
  2.    modifying raw material schedule
  3.    modifying the product
  4.    modifying the market
 Discuss Question
Answer: Option D. -> modifying the market
Answer: (d).modifying the market
Question 25. The pricing strategy which is used in market penetration strategy is
  1.    basing point pricing
  2.    freight absorption costing
  3.    flexible pricing
  4.    uniform pricing
 Discuss Question
Answer: Option B. -> freight absorption costing
Answer: (b).freight absorption costing
Question 26. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as
  1.    cash discount
  2.    seasonal discount
  3.    functional discount
  4.    quantity discount
 Discuss Question
Answer: Option A. -> cash discount
Answer: (a).cash discount
Question 27. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as
  1.    fake pricing
  2.    termed pricing
  3.    dynamic pricing
  4.    international pricing
 Discuss Question
Answer: Option C. -> dynamic pricing
Answer: (c).dynamic pricing
Question 28. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as
  1.    crowdsourcing
  2.    internal sourcing
  3.    off sourcing
  4.    off shoring
 Discuss Question
Answer: Option A. -> crowdsourcing
Answer: (a).crowdsourcing
Question 29. In the 'growth stage of product life cycle' the cost per customer is
  1.    high
  2.    low
  3.    average
  4.    moderate
 Discuss Question
Answer: Option C. -> average
Answer: (c).average
Question 30. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as
  1.    price fixing
  2.    predatory pricing
  3.    price maintenance
  4.    discriminatory pricing
 Discuss Question
Answer: Option A. -> price fixing
Answer: (a).price fixing

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