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MCQs

Total Questions : 485 | Page 15 of 49 pages
Question 141. Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
  1.    Information search
  2.    Purchase
  3.    Evaluation of alternatives
  4.    Post purchase
 Discuss Question
Answer: Option C. -> Evaluation of alternatives
Question 142. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
  1.    Product
  2.    Exchange
  3.    Production
  4.    Customer
 Discuss Question
Answer: Option B. -> Exchange
Question 143. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
  1.    Idea
  2.    Demand
  3.    Product
  4.    Service
 Discuss Question
Answer: Option C. -> Product
Question 144. The most basic level of a product is called the:
  1.    Core product
  2.    Central product
  3.    Fundamental product
  4.    Augmented product
 Discuss Question
Answer: Option A. -> Core product
Question 145. Which of the following is not an element of the marketing mix?
  1.    Distribution
  2.    Product
  3.    Target market
  4.    Pricing
 Discuss Question
Answer: Option C. -> Target market
Question 146. A further 3Ps are incorporated into the marketing mix:
  1.    Physical evidence, process and price
  2.    Process people and promotion
  3.    Physical evidence, people and production
  4.    Physical evidence, process and people
 Discuss Question
Answer: Option D. -> Physical evidence, process and people
Question 147. Which of the following statements is correct?
  1.    Marketing is the term used to refer only to the sales function within a firm.
  2.    Marketing managers don't usually get involved in production or distribution decisions.
  3.    Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
  4.    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
 Discuss Question
Answer: Option D. -> Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Question 148. The term marketing refers to:
  1.    New product concepts and improvements
  2.    Advertising and promotion activities
  3.    A philosophy that stresses customer value and satisfaction
  4.    Planning sales campaigns
 Discuss Question
Answer: Option C. -> A philosophy that stresses customer value and satisfaction
Question 149. Which of the following involves designing and manufacturing the container or wrapper for a product?
  1.    Labelling
  2.    Packaging
  3.    Branding
  4.    Product line
 Discuss Question
Answer: Option B. -> Packaging
Question 150. Advertising appropriations are largest for which type of product?
  1.    Industrial products
  2.    Convenience goods
  3.    High-priced products
  4.    Specialty goods
 Discuss Question
Answer: Option B. -> Convenience goods

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