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MCQs

Total Questions : 485 | Page 14 of 49 pages
Question 131. The term 'marketing mix' describes:
  1.    A composite analysis of all environmental factors inside and outside the firm
  2.    A series of business decisions that aid in selling a product.
  3.    The relationship between firms’s marketing strengths and its business weaknesses.
  4.    A blending of strategic elements to satisfy specific target markets
 Discuss Question
Answer: Option D. -> A blending of strategic elements to satisfy specific target markets
Question 132. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
  1.    An image
  2.    A service
  3.    A good
  4.    An idea
 Discuss Question
Answer: Option B. -> A service
Question 133. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
  1.    Pricing
  2.    Distribution
  3.    Product development
  4.    Promotion
 Discuss Question
Answer: Option D. -> Promotion
Question 134. Which of the following would be the best illustration of a subculture?
  1.    A religion
  2.    A group of close friends
  3.    Your university
  4.    Your occupation
 Discuss Question
Answer: Option A. -> A religion
Question 135. Bread and milk are which kind of products?
  1.    Specialty Products
  2.    Convenience products
  3.    Shopping products
  4.    Unsought products
 Discuss Question
Answer: Option B. -> Convenience products
Question 136. Adding new features to a product is advocated by which of the approaches?
  1.    Product Approach
  2.    Production Approach
  3.    Marketing Approach
  4.    Selling Approach
 Discuss Question
Answer: Option A. -> Product Approach
Question 137. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
  1.    Straight rebuy purchase
  2.    Delayed purchase
  3.    New-task purchase
  4.    Modified rebuy purchase
 Discuss Question
Answer: Option C. -> New-task purchase
Question 138. Which of the following is considered a “key player” in the marketing industry?
  1.    Marketer
  2.    Suppliers or vendors
  3.    Distributors or retailers
  4.    All of the above
 Discuss Question
Answer: Option D. -> All of the above
Question 139. What is the last stage of the consumer decision process?
  1.    Problem recognition
  2.    Post purchase behavior
  3.    Alternative evaluation
  4.    Purchase
 Discuss Question
Answer: Option B. -> Post purchase behavior
Question 140. Which of the following is NOT considered a type of reseller?
  1.    Wholesaler
  2.    Retailer
  3.    Manufacturer
  4.    Distributor
 Discuss Question
Answer: Option C. -> Manufacturer

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