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MCQs

Total Questions : 204 | Page 11 of 21 pages
Question 101. Reputation of a firm brings the market to them and fetches them more customers.
  1.    True
  2.    False
  3.    May be True or False
  4.    Can't say
 Discuss Question
Answer: Option A. -> True
Answer: (a).True
Question 102. Which among the following is not a factor influencing customer perception of quality before making a purchase?
  1.    Company’s brand name and image
  2.    Opinions of friends
  3.    Spare parts availability
  4.    Published Test Results
 Discuss Question
Answer: Option C. -> Spare parts availability
Answer: (c).Spare parts availability
Question 103. Which among the following does not fall under the category of factors influencing customer perception of quality before making a purchase?
  1.    Previous experience
  2.    Advertised price for performance
  3.    Store reputation
  4.    Reliability
 Discuss Question
Answer: Option D. -> Reliability
Answer: (d).Reliability
Question 104. Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?
  1.    Performance specifications
  2.    Comments of sales people
  3.    Warranty provisions
  4.    Service effectiveness
 Discuss Question
Answer: Option D. -> Service effectiveness
Answer: (d).Service effectiveness
Question 105. Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?
  1.    Service and Repair Policies
  2.    Support Programs
  3.    Quoted Price for Performance
  4.    Comparative Performance
 Discuss Question
Answer: Option D. -> Comparative Performance
Answer: (d).Comparative Performance
Question 106. Which among the following is not a factor influencing customer perception of quality after making a purchase?
  1.    Ease of use
  2.    Ease of installation
  3.    Previous experience
  4.    Handling of repairs claims and warranty
 Discuss Question
Answer: Option C. -> Previous experience
Answer: (c).Previous experience
Question 107. Which of the following is false regarding the Kano Model of Customer Satisfaction?
  1.    Identifying customer needs
  2.    Determining functional requirements
  3.    Concept development
  4.    Inability in analyzing competitive product
 Discuss Question
Answer: Option D. -> Inability in analyzing competitive product
Answer: (d).Inability in analyzing competitive product
Question 108. Which of the following cannot be considered as a technique to gather information about customer needs?
  1.    Customer meetings
  2.    Tracking customer complaints
  3.    Government or Independent Laboratory Data
  4.    Waiting for customer to come and tell about their needs
 Discuss Question
Answer: Option D. -> Waiting for customer to come and tell about their needs
Answer: (d).Waiting for customer to come and tell about their needs
Question 109. Which of the following is not the best way to gather information about customer needs?
  1.    Information on competitor’s products
  2.    Personal visits to customer locations
  3.    Employees with special knowledge of the customer
  4.    Threatening customers to tell their needs
 Discuss Question
Answer: Option D. -> Threatening customers to tell their needs
Answer: (d).Threatening customers to tell their needs
Question 110. Complaints, industry standards, and what your competitors are doing are techniques to gather information about Basic Needs.
  1.    True
  2.    False
  3.    May be True or False
  4.    Can't say
 Discuss Question
Answer: Option A. -> True
Answer: (a).True

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