The situation in which the new business reduces an existing business of the firm is classified as Options: A . &nbspnon-cannibalization effect B . &nbspcannibalization effect C . &nbspexternal effect D . &nbspinternal effect

The situation in which the new business reduces an existing business of the firm

Question

The situation in which the new business reduces an existing business of the firm is classified as

Options:

A . non-cannibalization effect

B . cannibalization effect

C . external effect

D . internal effect

Answer: Option B
Answer: (b).cannibalization effect

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