The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as Options: A . &nbspgeographic segmentation B . &nbspdemographic segmentation C . &nbsppsychographic segmentation D . &nbspbehavioral segmentation

The market which is segmented on the basis of usage rate of product such as '

Question

The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

Options:

A . geographic segmentation

B . demographic segmentation

C . psychographic segmentation

D . behavioral segmentation

Answer: Option D
Answer: (d).behavioral segmentation

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