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Question
Sam purchased a pen from the market. The pen was not working clearly, legibly and smoothly. Where did the manufacturer fail in terms of satisfying the needs of the customer?
Options:
A .  The manufacturer failed to satisfy the implied need of the product
B .  The manufacturer failed to impress his boss
C .  The manufacturer failed to maintain the reputation of the company
D .  The manufacturer failed to impress his supplier
Answer: Option A
Answer: (a).The manufacturer failed to satisfy the implied need of the product

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