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Question
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
Options:
A .  Sales strategies
B .  Marketing concepts
C .  Cultural values
D .  Brand images
Answer: Option C
Marketing managers should adapt the marketing mix to Cultural values and constantly monitor value changes and differences in both domestic and global markets. Subcultures arise when population loses a significant amount of its homogeneity
subcultures are based on geographic areas, religions, nationalities, ethnic groups and age.

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