Question
Alpha Ltd manufactures swim wear and planned to launch a new line of women's bathing suits in April, which is typically the peak time of year for swim wear sales. The company conducted consumer polls, which returned favorable results for both style and price, and took out advertisements in major fashion magazines and television stations. Yet the launch was disappointing: sales in April did not exceed even half of the company's sales during the same period in the previous year.
Each of the following, if true, could explain the disappointing sales of the new swim wear line EXCEPT :
Each of the following, if true, could explain the disappointing sales of the new swim wear line EXCEPT :
Answer: Option E
:
E
Option E is the correct answer.
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E
Option E is the correct answer.
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