Question
The buyer who is most dissimilar in his preferences to C is
Answer: Option A
:
A
The dissimilarity of choices for two people would be measured by sum of the absolute value of difference in rankings given by the two people to each of the five parameters.
E.g. Dissimilarity for A and C would be |3-1|+|1-5|+|4-3|+|2-4|+|5-2|=12.
If we find the dissimilarity values for all pairs of people, the table would be as follows.
EDCBA1281210B2810C86D10
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:
A
The dissimilarity of choices for two people would be measured by sum of the absolute value of difference in rankings given by the two people to each of the five parameters.
E.g. Dissimilarity for A and C would be |3-1|+|1-5|+|4-3|+|2-4|+|5-2|=12.
If we find the dissimilarity values for all pairs of people, the table would be as follows.
EDCBA1281210B2810C86D10
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