Product mix is the set of marketing tools that firms use to pursue its marketing objective in the target market.

Branding refers to the process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified.

Variables of marketing mix are broadly classified into four categories, popularly known as 4 Ps of marketing: 

1. Product 

2. Price

3. Place 

4. Promotion

Brand is a special word, symbol, and sign given to a product for easy identification and distinctiveness.

Customer support services is used to refer to a large number of services like after-sales services, handling complaints, procuring credit services, maintenance services, and consumer information.

True. Advertising confuses rather than helps because similar claims are made by advertisers of many products, which makes it difficult for consumers to make the right choice.

Maintaining public relation is necessary as it assists a company's management in defining objectives by understanding the public's nature and attitude towards a product.

True. A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him.

True. The price of a product has a large impact on the number of people who buy the product. 

The pricing function includes setting the pricing objectives, determining the pricing strategies, determining the price and changing the prices.

Transportation is concerned with the cost and location of target market. Transportation is the means of carrying goods and raw materials from the point of production to the point of sale.