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MCQs

Total Questions : 302 | Page 20 of 31 pages
Question 191. Mainly, chief resource of authority throughout allocation channel is
  1.    the company
  2.    the brand
  3.    the distributor
  4.    the customer
 Discuss Question
Answer: Option B. -> the brand
Answer: (b).the brand
Question 192. Clearness regarding proportions of brands is clarity in
  1.    the functions of brand
  2.    the aspects of differentiation
  3.    both of given options
  4.    none of given options
 Discuss Question
Answer: Option C. -> both of given options
Answer: (c).both of given options
Question 193. Careful brand management look for to build product or services related to the
  1.    target audience
  2.    cost
  3.    profit
  4.    all of answers are correct
 Discuss Question
Answer: Option A. -> target audience
Answer: (a).target audience
Question 194. Recognize additional cash flow in a branded firm when evaluated to an unbranded, and equivalent, firm is a technique of
  1.    income split method
  2.    multi-period excess earnings method
  3.    a & b
  4.    incremental cash flow method
 Discuss Question
Answer: Option D. -> incremental cash flow method
Answer: (d).incremental cash flow method
Question 195. In estimates messages for publicity, telling how good is best than challenging brands aspires at creating ad is
  1.    meaningful
  2.    distinctive
  3.    believable
  4.    remembered
 Discuss Question
Answer: Option B. -> distinctive
Answer: (b).distinctive
Question 196. Visual trade name that recognized brand is
  1.    logo
  2.    customer
  3.    sounds
  4.    slogan
 Discuss Question
Answer: Option A. -> logo
Answer: (a).logo
Question 197. Observation of consumers that several brands are equal to
  1.    brand extension
  2.    brand parity
  3.    symbols
  4.    brand trust
 Discuss Question
Answer: Option B. -> brand parity
Answer: (b).brand parity
Question 198. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called
  1.    close-ended questions
  2.    rating scale
  3.    open-ended questions
  4.    stratified sampling
 Discuss Question
Answer: Option A. -> close-ended questions
Answer: (a).close-ended questions
Question 199. The fourth step in the marketing research process is
  1.    collecting the information
  2.    storing the findings
  3.    ignoring competitive prices
  4.    analyzing the marketing information
 Discuss Question
Answer: Option D. -> analyzing the marketing information
Answer: (d).analyzing the marketing information
Question 200. The record of satisfaction of company's employees, suppliers and distributors is the part of
  1.    stakeholder performance scorecard
  2.    marketing dashboards
  3.    customer performance scorecard
  4.    market performance record
 Discuss Question
Answer: Option A. -> stakeholder performance scorecard
Answer: (a).stakeholder performance scorecard

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