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MCQs

Total Questions : 302 | Page 19 of 31 pages
Question 181. The customer's emotional responses in relation to the brand are classified as
  1.    brand imagery
  2.    brand feelings
  3.    brand salience
  4.    brand performance
 Discuss Question
Answer: Option B. -> brand feelings
Answer: (b).brand feelings
Question 182. The lower levels of esteem and knowledge are shown as
  1.    faded brands
  2.    failed brands
  3.    strong new brands
  4.    existing brands
 Discuss Question
Answer: Option C. -> strong new brands
Answer: (c).strong new brands
Question 183. The introduction of new flavors or new colors packaging and new forms of same product is classified as
  1.    product extension
  2.    brand extension
  3.    line extension
  4.    category extension
 Discuss Question
Answer: Option C. -> line extension
Answer: (c).line extension
Question 184. In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as
  1.    perceived relevance
  2.    relevance
  3.    perceived appropriateness
  4.    energized relevance
 Discuss Question
Answer: Option B. -> relevance
Answer: (b).relevance
Question 185. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as
  1.    brand advantage
  2.    brand presence
  3.    brand performance
  4.    brand decline
 Discuss Question
Answer: Option A. -> brand advantage
Answer: (a).brand advantage
Question 186. The feelings, experiences, beliefs and thoughts associated with any specific product are included in
  1.    customer preferences
  2.    product similarities
  3.    brand knowledge
  4.    product difference
 Discuss Question
Answer: Option C. -> brand knowledge
Answer: (c).brand knowledge
Question 187. The Company makes all products in different brand lines is classified as
  1.    brand endorsement
  2.    brand mix
  3.    product mix
  4.    category assortment
 Discuss Question
Answer: Option B. -> brand mix
Answer: (b).brand mix
Question 188. A influential brand has high
  1.    brand equity
  2.    brand loyalty
  3.    brand strategy
  4.    brand marketing
 Discuss Question
Answer: Option A. -> brand equity
Answer: (a).brand equity
Question 189. Firm buy either wholesale from other firms or directly from manufacturer on agreement or is
  1.    c 2 c
  2.    a 2 a
  3.    a & b
  4.    b 2 b
 Discuss Question
Answer: Option D. -> b 2 b
Answer: (d).b 2 b
Question 190. Word "brand" is frequently used as a
  1.    customers
  2.    marketing
  3.    advertising
  4.    metonym
 Discuss Question
Answer: Option D. -> metonym
Answer: (d).metonym

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